Staging rentals can benefit Investors

My husband just finished rehabbing a property that he bought in June and planned to keep it as a rental. It turned out great and I decided to stage it with some accessories before he started to show it to potential renters. I made up a flyer with the staged pictures to put in the tube on the For Rent sign. Well...what a response we got! My husband showed the house and accepted applications from a huge number of people wanting to rent the property. He also kept getting follow up calls asking if he had made his choice. Time and time again, comments about how nice the house looked came from everyone that viewed the property.

Regardless if you are renting a home or buying it is really no different from a stager's standpoint. As an investor with property to rent, think about staging your investment. Creating a warm and inviting place to call home will give you an edge over your competition. And I’ll bet you’ll find that when you market a “staged” rental property, you’ll increase your pool of potential renters and you’ll rent it much faster.

If you are an investor in the Cincinnati area (Hamilton, Butler, Warren counties), Stage a Star would love to stage your rental investments. Please contact me for more information.

Staging Realtors...how can the non staging Realtor compete?

Our hometown newspaper (The Cincinnati Enquirer) featured an article titled “Setting a Scene that Sells” and “Realtors have plenty of stage tricks to boost sales”.

The article showcased only Realtors that stage their own listings and for the 6% commission they charge, the staging and loan of props is included. According to the article, these staging Realtors spend about $100-150 per listing. You can read only a portion of the article online here.

I think this is a wonderful talent to have as a Realtor but it got me thinking. What about all the other hardworking, wonderful, experienced Realtors out there that do not stage their own listings? Most agents just do not have the interest, talent, or time to do this.

So how do these Realtors compete?

Since homeowners are watching and becoming quite educated by shows like “Designed to Sell” and “Sell this house” and all the other media they read or watch about staging, homeowners will be looking for Realtors that stage or at least offer staging services as part of their marketing plan.

How will you compete? Simple. Partner up with a professional Stager and include them as part of your team! Let the staging professional handle all the details of properly preparing and staging your listings.

Don’t lose a listing because you don’t offer staging services...A Stager on your team can be a tremendous asset in growing your business.

Happy clients=More Referrals.




Teresa Meyer is the owner of www.stageastar.com , a full service professional home staging company in Cincinnati, Ohio serving Butler, Hamilton, and Warren counties. Cincinnati Home Staging....helping Sellers, Realtors, and Investors prepare their home and listings for the Cincinnati real estate market.

When preparing your house to sell, consider this...

As a professional Accredited Home Stager here in Cincinnati, one of the services we specialize in is the Staging Consultation. Not only do we work with Sellers directly, but we also have many Realtors we partner with that offer the consultation as part of their overall marketing plan.

A Staging Consultation is a very effective marketing tool when preparing your house for sale. Making the decision to invest in a staging consulatation is much like investing in a home inspection or appraisal as part of the whole buying/selling process. The small investment you make in the presentation of your home will reap big returns when you sell your house faster and for the most money.

Time and time again, we've seen the dramatic difference a few hours with a professional Home Stager can make along with a solid "plan" to follow. Part of the "plan" includes professional recommendations like painting/paint colors, ideas on updating, furniture arrangements, editing, de-personalizing, identifying key selling features, downplaying any negatives, along with curb appeal ideas and suggestions.

Whether you are planning to put your house on the market in the future, are a new listing or have been on the market for quite some time....your house can benefit from Staging! The Staging Consultation is one simple step toward SOLD!

Check out these Before/After pictures of what a simple Staging Consultation can do!

If you are interested in Home Staging services in the Cincinnati area....please contact Stage a Star. We are the Staging Consultation Experts!

Teresa Meyer is the owner of http://www.stageastar.com/ , a full service professional home staging company in Cincinnati, Ohio serving Butler, Hamilton, and Warren counties. Cincinnati Home Staging....helping Sellers, Realtors, and Investors prepare their home and listings for the Cincinnati real estate market.